In a David and Goliath style Trade Mark battle, Irish fast-food chain Supermac’s have defeated McDonald’s.

Small Irish burger chain Supermac’s wrote to the UK IPO requesting that the trademark “Big Mac” owned by McDonald’s be revoked. The request was granted and now means Supermac can more easily expand into…


Family-run Glebe Farm defeated milk alternative heavyweight Oatly in a legal dispute, who were trying to sue them for trademark infringement. …


Starbucks is one of the most prominent and successful coffee chains of all time. Why then, would they engage in a legal battle with a local coffee shop in a small town in Oregon?

The Starbucks brand has become synonymous with millennial culture. They are a multi-billion dollar company with…


Today, Apple is the most valuable company in the world. However, the situation could have been very different if a long running dispute with a records company had not gone in their favour.

The pursuant in question is Apple Corps. They are a multimedia corporation founded by members of the…


The up and coming independent brewery BrewDog have managed to ruffle quite a few feathers since their inception, but their trademark showdown with Elvis Presley’s estate is without question the most famous.

Brewdog had trademarks filed for “Evlis Juice” and “Brewdog Elvis Juice”. Elvis Presley’s estate had a trademark for…


When you buy a new piece of tech these days, or anything for that matter, how long do you expect it to last? A couple of years? 4–5 years at best? …


After a rocky decade Tesla now holds over 80% of electric vehicle market.¹ The story of their rise to the top is combination of many interesting factors, and one particularly eccentric man.

Tesla haven’t spent a single penny on advertising and managed to not only climb to the top of…


A fundamental aspect of human nature is the desire to explore extremes. For hundreds of years we have shown great skill in achieving very high temperatures, but going the other way has always proved far more difficult.

Similarly to most aspects of science, the initial methods were very basic. Simply…


In 2009 this unusual drivers aid was introduced to add a bit more excitement to Formula One whilst also ushering in a new “green era” for the sport. Could this gadget help power the school run in years to come?¹

For years Formula One has been a proving ground for…


How much are those self-development books actually helping if you can’t make meaningful changes in your day to day life?

The other day I was watching a fitness influencer talk about his progress in the gym. When asked if he had reached his genetic potential he said no, and to…

Martin George

A physics student who likes to write when I’m tired of equations

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